SFSU Food and Instagram Travelling Trend in London Research Paper Food & Instagram Are Taking Over The Traveling Trend in London TABLE

SFSU Food and Instagram Travelling Trend in London Research Paper Food & Instagram Are Taking Over The Traveling Trend in London

TABLE OF CONTENTS

INTRODUCTION…………………………………………………………1
CURRENT TREND IN LONDON……………………………………….2
DISCUSSION ON FUTURE TREND……………………………………3
SUMMARY/CONCLUSION AND LEARNING EXPERIENCE……….4
REFERENCES……………………………………………………………5

INTRODUCTION

In the 1980s, food was not the main thing that attracts people to London. No Londoner would consider this city as a global gourmet destination (Ellwood, 2016). Now with the growth spurt of social media back in 2010, more people are using online surfaces like facebook, instagram, and twitter to showcases their lifestyles to the outside world. London is the most visited city in the entire world, people travel to London for many things like sightseeing, outdoor activities, and shopping. Aside from all of these activities, restaurants in London are also benefits from all of these travelers and tourists visiting the city. London used to have an average reputation for their gourmet back in the day because of the generic steaks and chips that they served since the beginning (Ellwood, 2016). However, more than three decades later, London has thrived in many ways and now tourists are recognizing that London has some of the finest cuisines in the world.

Since social media has been widely used, it is safe to say that it is a cultural thing for people around the world to take photos of their food and upload them online. Instagram is a popular platform where people could upload their photos and videos to their friends and followers. Many food instagram influencer in London like “food_feels” and “clerkenwellboyec1” have hundreds of thousands of followers. Influencers like them are creating a trend for people around the globe to come and explore the varieties of cuisines here in the city. London is famous for landmarks and parks, and now London will be busier than before since this new trend shows no sign of slowing down.

CURRENT TREND IN LONDON

London has some of the best restaurants in the world, and famous celebrities chefs like Gordon Ramsey and Michael Roux Jr. made London an even more worthwhile food visiting trip for tourists. More than three-quarters of visitors in London said they enjoyed spending time in a restaurant than whose said they enjoyed spending their time doing other things (Wallop, 2010) It is not surprising that people spend their time outdoors visiting landmark, sightseeing, but they also enjoyed visiting different restaurants. Whether if it is fine dining restaurants from Michelin stars to street vendor, London has some of the most diverse food culture in past years.

DISCUSSION ON FUTURE TREND
SUMMARY/CONCLUSION AND LEARNING EXPERIENCE
REFERENCES

References : https://www.bigbustours.com/en/london/2019-travel-…

https://www.telegraph.co.uk/foodanddrink/restauran…

https://www.cntraveler.com/stories/2016-04-22/how-…