MNGT5650 Webster University Week 6 Swot Analysis on Product Cedar in The Low-End Segment Conduct a SWOT analysis on product Cedar in the Low End segment as

MNGT5650 Webster University Week 6 Swot Analysis on Product Cedar in The Low-End Segment Conduct a SWOT analysis on product Cedar in the Low End segment as provided in data below. (Hint: There’s a lot of data, but you only need a portion, scroll down to see it all when deciding what you need for your SWOT.) See the attachment Week 6: SWOT OF Product Cedar in Capstone
Doing a SWOT analysis on a case study is easy compared to the Capstone Simulation,
or compared to real life (where you have to first get the data first; at least in Capstone
the data is provided, but unlike most case studies which tell you where the company is
internally strong or weak, or where there are external opportunities or threats, in
Capstone you have to figure it all out. That’s part of the challenge – applying the theory
to practice.
Learning objectives of SWOT:
1) Understand that Strength and Weaknesses and INTERNAL to the company, and
typically under direct management control.
2) Opportunities and Threats are EXTERNAL to the company, and outside of
management’s control. New rival entrants and changing customer preferences are two
examples.
3) Avoid circular thinking. Do not confuse the internal with the external, or you will fall
into the trap of circular reasoning. For example, “A weakness is our price is too high,
therefore we have an opportunity to lower price.” This is circular reasoning, and an
incorrect application of SWOT, and to be avoided.
4) Dig deeper to find the root explanation. It’s not helpful to simply read numbers from
the Capstone Courier, I’m sure you can all do that. For example, if you note that a
products’ market share has increased, well it’s good to know, but it doesn’t get to the
root explanation of why? What are the real strengths behind the increase in market
share? Drill down to where the competition takes place – at the product-market level,
what do customers want, and which rival product can best deliver?
5) Avoid confusing financial outcomes as indicators of product or company strength or
weakness. They are not, as customers do not purchase based on financial results;
customers purchase based on the product, brand, availability, distribution, etc., but not
on stock price, market share, or ROI. In this class, relying on financial stats or market
share to indicate company strength is strategically risky at best.
Conduct a SWOT analysis on product Cedar in the Low End segment as provided in
data below. (Hint: There’s a lot of data, but you only need a portion, scroll down to see
it all when deciding what you need for your SWOT.)
Production Information
Name
Primary
Segment
Units Sold
Unit Inven
tory Revision Date
Age Dec.31
MTBF
Pf
Able
Trad
1,158
214
5/4/2021
1.8
15400
Acre
Low
1,477
202
1/29/2019
7.6
12000
Adam
Trad
698
99
7/26/2021
1.5
20000
Aft
Pfmn
248
99
3/2/2020
3.0
27000
Agape
Size
116
31
3/2/2020
3.0
19000
Ate
High
767
25
7/12/2021
0.8
23000
Baker
Trad
1,195
1,189
5/12/2022
3.0
17450
Bead
Low
2,473
0
1/20/2021
7.6
15335
Bid
High
360
304
9/4/2021
1.4
25000
Bold
Pfmn
438
183
2/13/2022
2.7
26001
Buddy
Size
530
285
9/14/2021
1.5
19000
Bit
High
70
0
8/22/2021
0.4
22000
Cake
Trad
1,167
148
8/27/2021
1.6
14000
Cedar
Low
2,224
211
1/29/2019
7.6
12000
Cid
High
481
124
12/18/2021
1.1
23000
Coat
Pfmn
820
86
5/2/2021
1.6
27000
Cure
Size
801
102
9/12/2021
1.4
17000
Daze
Trad
1,297
196
8/22/2021
1.6
18400
Dell
Low
1,856
191
5/25/2014
7.6
14000
Dixie
High
581
142
12/3/2021
1.1
24500
Dot
Pfmn
808
113
8/3/2021
1.4
27000
Dune
Size
980
128
10/17/2021
1.3
19000
Doom
Pfmn
215
33
8/9/2021
0.4
27000
Eat
Trad
1,535
187
1/15/2021
3.1
14500
Ebb
Low
2,227
133
1/15/2020
7.6
12000
Echo
Trad
1,239
98
8/21/2021
1.4
15000
Egg
Trad
1,246
0
5/19/2021
2.0
16000
Fast
Trad
1,090
145
4/21/2020
3.1
14000
Feat
Low
1,430
0
7/27/2023
7.6
13000
Fist
High
635
109
12/14/2021
1.1
25000
Foam
Pfmn
764
149
9/19/2021
1.4
27000
Fume
Size
857
154
12/12/2021
1.3
16000
Fox
High
910
30
12/12/2021
Low End Market Segment Analysis
C97611
Low End Statistics
Total Industry Unit Demand
Actual Industry Unit Sales
Segment % of Total Industry
12,488
12,488
38.2%
Next Year’s Segment Growth Rate
11.7%
Low End Customer Buying Criteria
Expectations
Importance
1. Price
$13.50 – 23.50
53%
2. Age
Ideal Age = 7.0
24%
Round: 3
December 31, 2021
3. Ideal
Position
4. Reliability
Pfmn 3.2 Size 16.8
16%
MTBF 12000-17000
7%
Perceptual Map for Low End Segment
Top Products in Low End Segment
Market
Name Share
Units
Sold to
Seg
Revision
Date
Stock
Out
Pfmn Size
Coord Coord
List
Age
Price MTBF Dec.31
Promo
Budget
Cust.
Awareness
Cust.
Sales AccessBudget ibility
Dec.
Cust.
Survey
Bead
20%
2,473
1/20/2021 YES
3.0
17.0
$19.41
15335
7.60
$1,700
80%
$1,700
45%
31
Ebb
18%
2,227
1/15/2020
3.0
17.0
$19.00
12000
7.60
$1,200
69%
$1,056
48%
27
Cedar
18%
2,224
1/29/2019
3.0
17.0
$19.00
12000
7.60
$1,025
65%
$1,690
47%
27
Dell
15%
1,856
5/25/2014
3.0
17.0
$21.00
14000
7.60
$1,225
72%
$1,753
47%
22
Acre
12%
1,477
1/29/2019
3.0
17.0
$21.00
12000
7.60
$1,000
61%
$1,268
39%
18
Feat
11%
1,430
7/27/2023 YES
3.0
17.0
$21.50
13000
7.60
$1,100
68%
$1,305
46%
19
Eat
3%
428
1/15/2021
5.5
14.5
$21.00
14500
3.09
$1,200
70%
$1,056
48%
6
Fast
3%
312
4/21/2020
5.5
14.5
$21.50
14000
3.08
$900
58%
$725
46%
5
Baker
0%
42
5/12/2022
6.4
14.3
$26.79
17450
3.01
$1,700
91%
$1,700
45%
1
Able
0%
11
5/4/2021
6.4
13.6
$27.00
15400
1.84
$1,000
62%
$1,268
39%
0
Cake
0%
4
8/27/2021
7.1
12.9
$26.00
14000
1.60
$1,025
66%
$1,610
47%
0
Echo
0%
3
8/21/2021
7.1
12.9
$26.50
15000
1.38
$1,200
66%
$1,056
48%
0

Purchase answer to see full
attachment