Cumberland University Vegan Fast Food Chain Business Proposal Paper Develop a new retail chain concept that can be brought to market by 2021. The food products should have broad appeal for the US market (i.e., nothing illegal or distasteful).
Present a five-year marketing plan to upper management that includes a description of the products and the retail outlets, a summary of the existing competition, and recommended promotion strategies that can help to sustain sales volume and profits for several years.
The CEO is especially concerned about the risks of a recession in the next 2-3 years, so your plan should consider ways to make the new chain less susceptible to recession.
How to format your business proposal
Title page
Table of contents
Executive summary
Proposal – Statement of problem, issue, or job at hand etc
Approach and methodology
Qualifications
Schedule and benchmarks
Cost, payment, and any legal matters
Benefits
Conclusion
Note: Your Proposal should include product description, competition summary, marketing and promotional strategies, and recession resilience.
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