BUS 180 Evaluate and Assess The Business Structure of A Pizza Restaurant Research Paper 4 pages(1100-1200 words)
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Topic: Checkpoint Assignment – Pizza Restaurant is the start up business.
The checkpoint for BUS 180, the Principles of Economics course, is part of a series of
assignments designed to enhance students’ knowledge and skills in achieving the goals and
learning outcomes of the undergraduate program of the College of Business and Management.
The specific objective of the checkpoint assignment for BUS 180 is to enhance students’
knowledge and skills in evaluating and assessing the market structure for a startup business that
they will develop. This exercise will provide the students with the opportunity of integration and
implementation of theory to practice in developing the structural foundation of a startup
business. This assignment, like the other critical assignments, is an integral part of the
assessment plan for the College of Business and Management in measuring students’ success in
achieving the overall intended students’ learning outcomes.
In BUS 180, each student will experience creating a start- up business to produce a specific
product (a good or service). A three to five (3-5) page written research paper on the start- up
business, the product and the market structure of the industry is required. The paper needs to
present sections on the product information, this may be a good (tangible product) or a service
(intangible product); and the initial and potential scope of the market in which the product will
be supplied.
In addition, the written paper should have sections on the degree of the existing competition and
the characteristics of the rival producers/organizations; the characteristics of the buyers and the
potential demand for the product; and the strategy of the start- up business for pricing with
regards to elasticity, production and maintaining its competitive advantage. Finally, a critical
analysis of the findings and conclusion and the implications for the start-up business need to be
addressed in the paper.
The specific components of the proposed start up business should include:
Product description
Scope of the market
Market Structure
Degree of competition, availability of substitute and barriers to entry
Potential demand
Elasticity
Industry Trends
The written plan should specifically address the following:
Product and the initial and future scope of the market (local, national, international/global) that
the proposed business intends to serve.
Market structure, degree of competition and the availability of substitutes initially and in the
future, locally and globally for the proposed product.
Various barriers to entry to the market in which the proposed business will compete.
Demand and buyers of the proposed product.
Price, income and cross elasticity of demand for the proposed product and their influence on the
various pricing and production strategies of the proposed business.
Use the Internet and research the current performance and the future forecast for the industry that
your proposed business belongs.
The written paper is to be typed double–spaced, 1’ margins, Times New Roman and 12-point
font, with correct spelling and grammar, proper citation, references, with a cover page and
organized with headings. The instructor’s approval of the topic is required Topic: Checkpoint Assignment – Pizza Restaurant is the start up business.
The checkpoint for BUS 180, the Principles of Economics course, is part of a series of
assignments designed to enhance students’ knowledge and skills in achieving the goals and
learning outcomes of the undergraduate program of the College of Business and Management.
The specific objective of the checkpoint assignment for BUS 180 is to enhance students’
knowledge and skills in evaluating and assessing the market structure for a startup business that
they will develop. This exercise will provide the students with the opportunity of integration and
implementation of theory to practice in developing the structural foundation of a startup
business. This assignment, like the other critical assignments, is an integral part of the
assessment plan for the College of Business and Management in measuring students’ success in
achieving the overall intended students’ learning outcomes.
In BUS 180, each student will experience creating a start- up business to produce a specific
product (a good or service). A three to five (3-5) page written research paper on the start- up
business, the product and the market structure of the industry is required. The paper needs to
present sections on the product information, this may be a good (tangible product) or a service
(intangible product); and the initial and potential scope of the market in which the product will
be supplied.
In addition, the written paper should have sections on the degree of the existing competition and
the characteristics of the rival producers/organizations; the characteristics of the buyers and the
potential demand for the product; and the strategy of the start- up business for pricing with
regards to elasticity, production and maintaining its competitive advantage. Finally, a critical
analysis of the findings and conclusion and the implications for the start-up business need to be
addressed in the paper.
The specific components of the proposed start up business should include:
Product description
Scope of the market
Market Structure
Degree of competition, availability of substitute and barriers to entry
Potential demand
Elasticity
Industry Trends
The written plan should specifically address the following:
Product and the initial and future scope of the market (local, national, international/global) that
the proposed business intends to serve.
Market structure, degree of competition and the availability of substitutes initially and in the
future, locally and globally for the proposed product.
Various barriers to entry to the market in which the proposed business will compete.
Demand and buyers of the proposed product.
Price, income and cross elasticity of demand for the proposed product and their influence on the
various pricing and production strategies of the proposed business.
Use the Internet and research the current performance and the future forecast for the industry that
your proposed business belongs.
The written paper is to be typed double–spaced, 1’ margins, Times New Roman and 12-point
font, with correct spelling and grammar, proper citation, references, with a cover page and
organized with headings. The instructor’s approval of the topic is required
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