Apple Company Business Market Challenges Recommendations Paper Here’s a base of challenges. base on that to write about apple’s challenges. do Three page o

Apple Company Business Market Challenges Recommendations Paper Here’s a base of challenges. base on that to write about apple’s challenges. do Three page of challenges and one page of recommendations. double space size 11 Running Head: APPLE COMPANY CHALLENGES
Apple Challenges Speech
Name of Student
Institutional Affiliation
1
APPLE COMPANY CHALLENGES
2
Significant current and future challenges are facing Apple Inc. despite its invincible
appearance. Apple is relatively late in bringing in the 5G network, which has already been
adopted by its competitors, including Huawei and Samsung. It would bring out a no-growth
environment in Apple for its potential clients. Also, there is a general decrease in the need for
smartphones. Consumers can now access some devices like Amazon, which previously required
a smartphone. Furthermore, several other companies offering almost similar products and
features have entered into the market with a relatively low price.
Apple is famous for transforming the world, having introduced the iPod and iPhone
progressively. There has been a sizzling spat between Apple and Qualcomm over patent fees and
licensing rates which destroyed the confidence of investors on Apple. Exclusivity policy is
preventing the company from expanding its distribution, for instance, careful selection of its
vendors. The fact that Apple products are exclusively high it means its market is only middle and
upper-income class. However, these two classes make the minority of the global market.
There is a controversy in China about the Apple investment, and this may lead to further
downfall and eventual China market culmination, which previously was among the most
extensive client base. The entry of desktop computers and laptops was characterized by
excitement, but as time, the scenario stopped. The situation is almost unfolding with the
smartphone network, more so Apple. The firm has recently shifted from the iPhone unit sales
due to its inability to attain the prediction. There is a potential of groups under-delivering in the
coming years. The current technology is shifting into the utilization of data to enhance certain
functionalities present in Apple and even beyond Apple capability. On its side, Apple does not
collect data, and thus, the new technologies would overcome it.
Current and future Challenges of Apple
Name of Student
Institutional Affiliation
Current challenges

First glance at Apple reflects invincible but closer look
into the company disapproves the notion.

There are several challenges facing Apple as mentioned
below:

Planning for the establishment of 5G networks

The progressive decline of smartphone

Market competition (Green,2017)
Continued… current challenges

The market expectation of next big thing

Battles with Qualcomm

Limited distribution network

Overdependence on sales on high-end market
segments
Future challenges

The China controversy which has led to a 14% drop in sales

The Apple market would soon become the PC market
(Reisinger, 2013)

Meeting the sales predictions for iPhone Unit

Missing data while the world moves into data-driven
technologies and artificial intelligence
References
Green, T. (2017, January 12). The 3 Biggest Challenges Facing Apple. Retrieved
from Apple: https://www.fool.com/investing/2017/01/12/the-3biggest- challenges-facing-apple.aspx
Reisinger, D. (2013, April 01). Apple Faces 10 Threats to Future Growth,
Prosperity.
Retrieved from eWeek:
https://www.eweek.com/mobile/apple-faces-10-threats-to- futuregrowth-prosperity

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