RES500 SEU Mod 12 Marketing of Arts Festivals Case Study Paper Check file attached2 to 3 pages maximum, answers from course slides and support answers with

RES500 SEU Mod 12 Marketing of Arts Festivals Case Study Paper Check file attached2 to 3 pages maximum, answers from course slides and support answers with 1 or 2 referencesAssignment questions in the last page of word file. Instructions:
• Assignment-5 covers Modules 12&13
• Your assignment is required to be 2 to 3 pages in length, which does not include the title page and
reference pages, which are never a part of the content minimum requirements.
• Support your submission with course material concepts, principles from the textbook and at least
three scholarly, peer-reviewed journal articles.
• Use University academic writing standards and follow APA style guidelines.
•
Assignment -5 should be submitted on or before 30 / 11 /2019.
Assignment-5
NM-7
Case Study: The marketing of arts festivals
Jemma was interested in utilizing secondary data from her placement organization as
part of her undergraduate research project on the marketing of arts festivals. In
particular she was interested in:
•
•
•
The extent to which audiences associated events with their sponsors;
The socio-economic status of those attending;
The importance of different media for finding out about events.
Her placement organization had undertaken a questionnaire survey with attendees at the
local Arts festival and agreed that Jemma could use the data for her research project. The
data had already been entered into a spreadsheet. A copy of a completed questionnaire is
included below:
Assignment Questions:
1. On looking at the questionnaire, Jemma noticed some problems with the way in
which some questions had been coded.
a. What were these problems? (2 Mark)
b. How might these have been overcome at the survey design stage? (1 Mark)
2.
a. Which of the questions were likely to be most useful to Jemma for her
research project? (1 Mark)
b. How could Jemma have minimized the impact on her analysis of any coding
problems with these questions? (1 Mark)
c. Which diagrams would you recommend Jemma to use to analyze questions
3 and 5? (1 Mark)
(You should state precisely what the recommended diagrams will enable Jemma to find out.)
3. After collecting the data, Jemma tried to analyze the correlation between the age of the festival
attendees and the easiness to book/buy tickets. The results are presented in the graph below.
Interpret and discuss the result found by Jemma. (1 Marks)
Age

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