RES500 Saudi Electronic University Problems Found in The Questionnaire Coding Paper Academic writing and research skills ( Case Study ) Case study & questi

RES500 Saudi Electronic University Problems Found in The Questionnaire Coding Paper Academic writing and research skills ( Case Study ) Case study & questions are on the attached file. Thanks Assignment-5
RES500-Academic writing and research skills
1st Semester (2019-2020)
Learning Questions of Module-12
–
The importance of editing the collected raw data to detect errors and omissions.
How coding is used to assign numbers and other symbols to answers and to categorize responses.
Problems with and solutions for “don’t know” responses and missing data.
The options for data entry and manipulation.
Learning Questions of Module-13
–
Exploratory Data Analysis
Frequency Table, Bar Chart and Pie Chart, Histogram, Pareto Diagram, Mapping
Cross-Tabulation
The Use of Percentage, Other table based analysis.
Instructions:
• Assignment-5 covers Modules 12&13
• Your assignment is required to be four to five pages in length, which does not include the title
page and reference pages, which are never a part of the content minimum requirements.
• Support your submission with course material concepts, principles from the textbook and at least
three scholarly, peer-reviewed journal articles. Use the Saudi Digital Library to find your
resources.
• Use Saudi Electronic University academic writing standards and follow APA style guidelines.
•
Assignment -5 should be submitted on or before 30 / 11 /2019.
Assignment-5
NM-7
Case Study: The marketing of arts festivals
Jemma was interested in utilizing secondary data from her placement organization as
part of her undergraduate research project on the marketing of arts festivals. In
particular she was interested in:
•
•
•
The extent to which audiences associated events with their sponsors;
The socio-economic status of those attending;
The importance of different media for finding out about events.
Her placement organization had undertaken a questionnaire survey with attendees at the
local Arts festival and agreed that Jemma could use the data for her research project. The
data had already been entered into a spreadsheet. A copy of a completed questionnaire is
included below:
Assignment Questions:
1. On looking at the questionnaire, Jemma noticed some problems with the way in
which some questions had been coded.
a. What were these problems? (2 Mark)
b. How might these have been overcome at the survey design stage? (1 Mark)
2.
a. Which of the questions were likely to be most useful to Jemma for her
research project? (1 Mark)
b. How could Jemma have minimized the impact on her analysis of any coding
problems with these questions? (1 Mark)
c. Which diagrams would you recommend Jemma to use to analyze questions
3 and 5? (1 Mark)
(You should state precisely what the recommended diagrams will enable Jemma to find out.)
3. After collecting the data, Jemma tried to analyze the correlation between the age of the festival
attendees and the easiness to book/buy tickets. The results are presented in the graph below.
Interpret and discuss the result found by Jemma. (1 Marks)
Age

Purchase answer to see full
attachment