MKTG300 University of Michigan Retail Marketing Field Study Discussion Must use citation from Chapter 14 from this Book : https://b-ok.cc/book/3413317/3a3e

MKTG300 University of Michigan Retail Marketing Field Study Discussion Must use citation from Chapter 14 from this Book : https://b-ok.cc/book/3413317/3a3ecb

2 full pages, word count at least 650

Don't use plagiarized sources. Get Your Custom Essay on
MKTG300 University of Michigan Retail Marketing Field Study Discussion Must use citation from Chapter 14 from this Book : https://b-ok.cc/book/3413317/3a3e
Just from $13/Page
Order Essay

Writing instruction:

Overview:

In this study, we will apply our understanding of the unique challenges of developing the retail marketing mix by observing and analyzing retail marketing activities at a local retail store.

Background:

Assume you are part of a marketing consulting team, and your task is to develop a competitive analysis for your (hypothetical) client’s store. You will start your competitive analysis with something that Mark Cuban affectionately (but somewhat unfairly) calls “real marketing”. You will be visiting a competing

retailer (an actual store) to take a look at how they apply the retail marketing mix at their store, and then sharing that information with your hypothetical client. Visiting competing retailers to observe their activities is something that new startups and large corporations engage in, and you will find that it is relevant to a good competitive analysis, as well as to a basic understanding of marketing topics.

Assignment:

1) Visit a retail store of choice, preferably a store that is not busy and has a broad variety of products easily viewed and accessed.
2) Find a manager and explain to them that you are doing an assignment for Marketing 330 at NCU and that you will be taking some digital photos of shelves of products (and that you will definitely not take any photos of customers), strictly for the purposes of the assignment and will not use the photos for any other purposes.

 If the manager does not allow photos, try another store. As a last resort you may use stock photos found online (make sure to cite your sources), although I highly recommend using your own photos if at all possible so that they match your observations.

3) Observe the retail presentation strategy (one of the 6 Ps of the retail marketing mix), and consider all factors relating to the presentation strategy. Snap related photos.
4) Choose two other strategies from the retail marketing mix (6 Ps), and make in-depth observations of those two retail strategies as applied in the store. Take related photos.
5) Make an assessment of what you have observed, including who you assess the target customer(s) to be, and whether or not this store is successfully applying the retail marketing strategies you observed.
6) Compile your assessments into a 2-page or 3-page report on the “Retail Marketing Strategy of [Store]”. Format your paper as:
Introduction – overviewing the strategies you observed, the store you visited (including address), the time and date of visit, and the assumed target segment(s) the store attracts
Presentation Strategy – summarizing your observations, discussing effectiveness of the strategy, with photo(s)
Two Other Strategies – summarizing your observations, discussing effectiveness of the strategy, with photo(s)
Conclusion – overall assessment of this store’s retail marketing effectiveness, including suggestions for improvement

 Cite your own photos  put your citation directly under each photo (not as a reference or footnote), and cite it like this: [Photo 1. Cereal Aisle, Walmart in Eugene, OR. November 1, 2018.] Grading criteria
Submitted by
deadline
On time
2points
INTRODUCTION – Very Clear
presents clear
3points
information on the
store clearly
showing why that
store was selected
for observation,
presents target
segment(s) for the
store
Satisfactory
2points
PRESENTATION
STRATEGY summarizes
observations,
expresses why or
why not the
presentation
strategy is effective
Well developed,
supporting the
purpose and
conclusions of the
assignment
3points
Satisfactory
2points
OTHER TWO
SELECTED
STRATEGIES
WITHIN RETAIL
MKTG MIX summarizes
observations,
expresses why or
why not these
strategies are
effective
Well developed,
supporting the
purpose and
conclusions of the
assignment
3points
Satisfactory
2points
CONCLUSION Very strong
presents concepts of 3points
retail marketing,
presents at least one
logical suggestion
for improvement
Satisfactory
2points
PHOTOS – are
clear, related to
observed and
discussed ideas, and
include cited source
(even if it is your
original photo)
FORMAT – applies
business document
format, is free of
spelling and
grammar errors,
uses proper APA
citations for info
sources used (if
any), applies
language
appropriate for a
300-level business
course
Very Well
Matched with
Observations +
Proper APA
Citations Below
Photos
3points
Satisfactory
2points
OL ADP MKTG330 Marketing [Veach]
OL MKTG330 Field Study Assignment:
Retail Marketing Field Study
Overview:
In this study, we will apply our understanding of the unique challenges of developing the retail marketing
mix by observing and analyzing retail marketing activities at a local retail store.
Background:
Assume you are part of a marketing consulting team, and your task is to develop a competitive analysis
for your (hypothetical) client’s store. You will start your competitive analysis with something that Mark
Cuban affectionately (but somewhat unfairly) calls “real marketing”. You will be visiting a competing
retailer (an actual store) to take a look at how they apply the retail marketing mix at their store, and then
sharing that information with your hypothetical client. Visiting competing retailers to observe their
activities is something that new startups and large corporations engage in, and you will find that it is
relevant to a good competitive analysis, as well as to a basic understanding of marketing topics.
Assignment:
1) Visit a retail store of choice, preferably a store that is not busy and has a broad variety of
products easily viewed and accessed.
2) Find a manager and explain to them that you are doing an assignment for Marketing 330 at
NCU and that you will be taking some digital photos of shelves of products (and that you will
definitely not take any photos of customers), strictly for the purposes of the assignment and
will not use the photos for any other purposes.

If the manager does not allow photos, try another store. As a last resort you may use
stock photos found online (make sure to cite your sources), although I highly recommend
using your own photos if at all possible so that they match your observations.
3) Observe the retail presentation strategy (one of the 6 Ps of the retail marketing mix), and
consider all factors relating to the presentation strategy. Snap related photos.
4) Choose two other strategies from the retail marketing mix (6 Ps), and make in-depth
observations of those two retail strategies as applied in the store. Take related photos.
5) Make an assessment of what you have observed, including who you assess the target
customer(s) to be, and whether or not this store is successfully applying the retail marketing
strategies you observed.
6) Compile your assessments into a 2-page or 3-page report on the “Retail Marketing Strategy
of [Store]”. Format your paper as:
a. Introduction – overviewing the strategies you observed, the store you visited
(including address), the time and date of visit, and the assumed target segment(s) the
store attracts
b. Presentation Strategy – summarizing your observations, discussing effectiveness of
the strategy, with photo(s)

c.
Two Other Strategies – summarizing your observations, discussing effectiveness of
the strategy, with photo(s)
d.
Conclusion – overall assessment of this store’s retail marketing effectiveness,
including suggestions for improvement
Cite your own photos  put your citation directly under each photo (not as a reference or
footnote), and cite it like this: [Photo 1. Cereal Aisle, Walmart in Eugene, OR. November 1, 2018.]

Purchase answer to see full
attachment

Homework On Time
Calculate the Price of your PAPER Now
Pages (550 words)
Approximate price: -

Why Choose Us

Top quality papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional academic writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

Free revisions

If you feel that we missed something, send the order for a free revision. You will have 10 days to send the order for revision after you receive the final paper. You can either do it on your own after signing in to your personal account or by contacting our support.

On-time delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & confidential

We use several checkers to make sure that all papers you receive are plagiarism-free. Our editors carefully go through all in-text citations. We also promise full confidentiality in all our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

You are welcome to choose your academic level and the type of your paper. Our academic experts will gladly help you with essays, case studies, research papers and other assignments.

Admissions

Admission help & business writing

You can be positive that we will be here 24/7 to help you get accepted to the Master’s program at the TOP-universities or help you get a well-paid position.

Reviews

Editing your paper

Our academic writers and editors will help you submit a well-structured and organized paper just on time. We will ensure that your final paper is of the highest quality and absolutely free of mistakes.

Reviews

Revising your paper

Our academic writers and editors will help you with unlimited number of revisions in case you need any customization of your academic papers