BUSN325 Regent University Life Cycle Stage & IBIS World Database Case Study Select an organization of your interest or a company in which you work or think that you would like to become an employee. The larger that the business is, the more likely that the research will be ample. For example, you could take advantage of this assignment to learn more about a career that you are considering too. Or, if you are researching about your employer, you could learn more to possibly utilize at work. Whatever enterprise that you choose, think strategically!Answer as many questions as possible below to meet the minimum word requirement. Major Case Study MAJOR CASE STUDY QUESTIONS – See Appendix: Case Analysis; and Case Analysis
Boxes throughout the text – see page numbers below for more specific explanations
of each point. For the Major case now more questions will be addressed.
Select an organization of your interest or a company in which you work or think that you
would like to become an employee. The larger that the business is, the more likely that the
research will be ample. For example, you could take advantage of this assignment to learn
more about a career that you are considering too. Or, if you are researching about your
employer, you could learn more to possibly utilize at work. Whatever enterprise that you
choose, think strategically!
Answer as many questions as possible below to meet the minimum word requirement.
For the Minor, Major and Final Case Studies, additional questions will be required to be
addressed. Following the pattern below will ensure your readiness for the next steps.
1. Introduce the organization: basic facts and current status
2. Specifically identify the industry, life-cycle stage and the
competitors – see IBIS World database
3. Analyze the potential profitability of the industry
4. Who has succeeded and failed in the industry? What are the
Critical Success Factors?
5. What political/legal forces affect the industry?
6. What economic forces affect the industry? What is the market
7. What social forces affect the industry?
8. What technological forces affect the industry?
9. What is the current firm-level or corporate-level strategy?
10. What is the current business-level [generic] strategy?
11. What are the business strategies of the major competitors?
12. What is the organization’s Marketing Strategy?
13. What is the organization’s financial position and financial
strategy – how do they make and invest their money?
16. / 17. What are the organization’s Strengths and
Weaknesses? On what competencies should they build?
18. / 19. What are the organization’s Opportunities and Threats?
20. What strategic alternatives are available to the organization?
21. What are the pros and cons of these alternatives?
22. Which alternative should be pursued and why?
25. What crisis events should the firm anticipate? What are the
firm’s future prospects?
Major Case Study Summary
Instructions: This project requires you to apply the concepts and methods learned so far
in the course. This is an individual project.
You are to write the research paper in accordance with the Appendix: Case
Analysis found in the rear of your text, incorporating APA standards and citing a
minimum of ten (10) journal sources, and/or business trade resources.
For your Major paper, your paper submission should follow the below stated composition
and formatting guidelines; and be composed unto a “Word Document.”
• Title page with your name, course, date, and an appropriate title.
• You can use single or double space, Times New Roman, and 12pt font.
• Support your position.
• When all is done, give a brief conclusion.
• Upon citing works, add a separate reference page.
These APA additions are NOT a part of the word count that should approximate 1500-1800
words. Do not simply answer the questions; provide support and articulate a path forward.
Each individual will submit their paper to the Professor via the Assignment link.
Case studies provide opportunities to apply strategy concepts from the text. The twenty-five–
question model presented in the text provides a clear and comprehensive approach to completing
a case project. Unless your instructor provides an alternative approach, you should apply this
model and answer the twenty-five questions as specified in the Case Analysis boxes in the
chapters. Several additional considerations are discussed in the sections that follow. The brief
cases at the end of each chapter provide company snapshots and resources for researching firm
activi- ties in real time. The information provided in these cases can be used as a springboard for
class discussion or for an in-depth out-of-class research project. With the deluge of information
available on the Internet, research projects can be completed on other companies as well. In
either instance, the focus should be on comprehensive, real-time analysis, not just specific
problems the company might have encountered in the past. The challenges presented at the end
of each case represent only a few salient issues. Organizations change rapidly, and it is important
to address each issue or problem thoroughly in real time.
Preparing for the Case Project
The following suggestions should be considered, especially when approaching the case project as
• Start early. You should have a basic understanding of the strategic management process and
the twenty- five–question case analysis model before you begin your research. However, this
does not mean that you cannot begin researching the company and the industry before you read
all of the chapters. Get acquainted with your company and its strategic challenges early. Most of
your research can be done on the Internet, and the websites suggested later in this appendix can
• Do not “overisolate” the steps in the research process. If you are working as a part of a team
analyzing a case, you should exchange information frequently with your teammates. Regardless
of the sections you are investigating, you will probably uncover information along the way that
may be useful to team members working in different areas. It is also helpful to keep a copy of the
twenty-five questions with you as you read and to take notes as necessary. For example, if you
are reading an annual report and come across some material regarding new technology affecting
the industry, make a note of this under “technological forces” for future reference. While
individual team members might concentrate their efforts in different areas, dividing the sections
among team members and completing the work independently is discouraged because it all but
guarantees a disjointed case project. Earlier sections must flow logically into later sections.
• Keep clear records of all potentially useful information you find. Cite all sources as you take
notes on anything that will become part of the final project. Print or save electronic copies of all
articles that might be useful in your analysis, and make sure that these files contain complete
bibliographical information for use in citing your sources.
• Plan to spend a considerable amount of time reading and collecting information before writing
the report. As you read more about a firm, its competitors, and its industry, the most prominent
issues will usually become clear. This process takes time, however. Schedule frequent sessions
of casual reading before you jump to recommendations or start writing the report.
• Investigate multiple sources of information early. Depending on the firm and industry you
investigate, you will probably find several particular Internet sources of information to be most
useful. Determine which ones are most promising before investing considerable time collecting
information. Using multiple sources in each section is essential to preparing an accurate,
comprehensive analysis. Relying on single sources—especially company- authored materials or
case studies posted on the Internet—is not appropriate.
• Establish a timetable for completing various stages of the analysis, and agree to it in writing
with all members of your team. Establish your own completion target for the project at least
several days before it is due, and set firm benchmarks for completing various parts along the
way. Case projects typically suffer when 80 percent of the work is done in the last 20 percent of
the time allotted. Moreover, written agreements with timetables can be valuable if a team
member is unwilling or unable to meet his or her responsibilities.
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