Baptist Bible College Social Media Marketing Strategy Paper Describe the advice and tips that Mark Schaefer gives leaders, executives, professionals, and p

Baptist Bible College Social Media Marketing Strategy Paper Describe the advice and tips that Mark Schaefer gives leaders, executives, professionals, and practitioners about the role of social media for businesses, what to do with it, and how to maximize its use. In this paper, make your argument using the parameters listed below: 8 pages Discuss questions that you, as a manager, would face when implementing any option or kind of social media marketing strategy.Critically review the major social media platforms in use today.Evaluate the social media measurement tools available to you for consideration.Evaluate the economic benefits that an organization or school obtained after implementing social media strategies in a successful way. 1
Room
Quality
G
2
3
G
G
5
7
G
G
10
11
13
14
17
18
21
24
25
28
31
35
37
39
42
48
51
54
55
56
58
62
64
67
68
69
71
72
73
77
78
80
81
82
84
85
87
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
Client
Food
Quality
P
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
Service
Quality
G
# Good
# Poor
2
1
G
G
3
3
0
0
G
G
3
3
0
0
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Room Quality
Food Quality
Service Quality
3 Good
2 Good
1 Good
0 Good
Magin of error
89
91
92
94
96
100
103
104
105
106
107
109
111
112
113
114
115
116
117
120
121
123
124
125
126
127
128
130
133
134
135
136
137
140
142
143
145
146
147
148
149
151
152
153
154
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
margin of error 10.78701
155
156
159
160
161
164
169
171
173
174
176
177
179
181
182
183
184
186
187
188
189
190
191
192
193
194
196
197
198
200
4
6
8
15
27
30
33
40
41
43
45
46
57
63
66
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
P
G
G
G
P
P
G
G
G
P
P
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
P
G
P
G
P
G
G
P
P
G
G
G
G
P
P
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
G
P
G
G
G
G
G
P
G
G
P
G
G
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
70
74
75
79
83
93
98
102
129
131
132
138
150
158
163
166
167
168
170
175
180
195
9
19
20
22
26
34
36
38
44
47
49
52
59
60
61
86
90
95
97
99
101
108
110
G
G
G
G
P
G
G
G
G
G
G
G
G
G
G
G
G
P
G
G
G
G
P
P
P
P
G
P
P
P
P
G
G
P
G
P
G
G
P
G
P
P
G
P
G
G
G
G
G
G
P
P
G
G
G
P
P
G
P
G
P
G
G
G
P
G
G
G
G
G
G
P
G
G
G
G
P
P
P
P
G
P
P
G
P
G
P
P
P
P
P
P
P
P
G
G
G
P
P
P
G
G
P
G
P
G
P
G
P
G
P
P
P
P
P
P
P
P
P
P
P
P
P
G
P
P
P
P
P
P
P
G
P
G
P
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
118
119
122
139
141
162
165
178
185
199
12
16
23
29
32
50
53
65
76
88
144
157
172
P
P
P
P
P
P
P
P
G
G
P
P
P
P
P
P
P
P
P
P
P
P
P
G
P
G
P
P
P
G
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
G
P
G
G
G
P
G
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
457
2
2
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
3
3
3
3
3
143
Good
Poor
152
76.00%
48
24.00%
149
74.50%
51
25.50%
143
71.50%
57
28.50%
116
38
33
13
200
58.00%
19.00%
16.50%
6.50%
100.00%
200
0.45
0.55
1.75
12.3123
12.7623
-11.862
200
0.24
0.76
1.75
10.56977
10.8097
-10.3298
-10.8869
11.17194
11.45694
11.04201
10.532
n of error 10.78701
A1 Hotels
1
Option #1: Critical Thinking: Quality at A1 Hotels
A1 Hotels operates luxury hotels throughout the world. Recently, motivated by some
incidents that appeared in the news, they have been concerned about the quality of
service. The company has been giving the following survey to its clients after their stay:
1. How would you rate the quality of your room? Select one.
Good(G), Poor(P)
1. How would you rate the quality of your food? Select one.
Good(G), Poor(P)
1. How would you rate the quality of your service? Select one.
Good (G), Poor(P)
Any customer who answered “Poor” to at least one of the three questions above is
considered to be “dissatisfied.” Traditionally, 40% of customers have been dissatisfied.
A1 Hotels would like to see if the recent level of customer satisfaction has changed.
Therefore, 200 survey responses were recently chosen at random for analysis. The
complete data set is in the file named Hotels.
Managerial Report
Prepare a report (see below) for A1 Hotels that summarizes your assessment of
customer satisfaction. Be sure to include the following seven items in your report.
1. To summarize the data, compute the proportion of all clients that
a. Answered “Poor” to room quality.
b. Answered “Poor” to food quality.
c. Answered “Poor” to service quality.
2. What do these three proportions tell you about customer satisfaction at A1 hotels?
What graphical displays of data would you use to understand or explain the results
of the survey?
3. What is the point estimate of the proportion of all recent clients who were
“dissatisfied?” Develop the 92% confidence interval for the proportion of all recent
clients who were “dissatisfied.” Interpret what the confidence interval tells you about
the proportion of all recent clients who were “dissatisfied.” What is the corresponding
margin of error? How can the margin of error be decreased?
4. Develop the 92% confidence interval for the proportion of all recent clients who
answered “Poor” to room quality. Interpret what the confidence interval tells you
A1 Hotels
2
about the proportion of all recent clients who answered “Poor” to room quality. What
is the corresponding margin of error? How can the margin of error be decreased?
5. Develop the 92% confidence interval for the proportion of all recent clients who
answered “Poor” to food quality. Interpret what the confidence interval tells you
about the proportion of all recent clients who answered “Poor” to food quality. What
is the corresponding margin of error? How can the margin of error be decreased?
6. Develop the 92% confidence interval for the proportion of all recent clients who
answered “Poor” to service quality. Interpret what the confidence interval tells you
about the proportion of all recent clients who answered “Poor” to service quality.
What is the corresponding margin of error? How can the margin of error be
decreased?
7. Conduct a hypothesis test, using both the p-Value Approach and the Critical Value
Approach, to determine if the proportion of all recent clients is more dissatisfied than
the traditional level of dissatisfaction. Use α = 0.08 level of significance. Do not
forget to include the correctly worded hypothesis and show all of the steps required
to conduct the hypothesis test.
a. What would be possible effects of a lower and then of a higher level of
significance?
b. What other hypothesis tests would you use to better understand hotel customer
satisfaction?
c. What advice would you give A1 Hotels based upon your analysis of the data?
d. What is the magnitude of the improvement (if any)?
e. How can this study be improved?
Write a report that adheres to the formatting and APA expectations outlined on
the Citing & APA Resources page (Links to an external site.) in the CSU-Global Writing
Center. As with all written assignments at CSU-Global, you should have in-text citations
and a reference page.
Submit your Excel file in addition to your report.
Requirements:
1. Paper must be written in third person.
2. Your paper should be four to five pages in length (counting the title page and
references page) and cite and integrate at least one credible outside source.
The CSU-Global Library (Links to an external site.) is a great place to find resources.
3. Include a title page, introduction, body, conclusion, and a reference page.
4. The introduction should describe or summarize the topic or problem. It might discuss
the importance of the topic or how it affects you or society as a whole, or it might
discuss or describe the unique terminology associated with the topic.
5. The body of your paper should answer the questions posed in the problem. Explain
how you approached and answered the question or solved the problem, and, for
each question, show all steps involved. Be sure this is in paragraph format, not
numbered answers like a homework assignment.
6. The conclusion should summarize your thoughts about what you have determined
from the data and your analysis, often with a broader personal or societal
A1 Hotels
perspective in mind. Nothing new should be introduced in the conclusion that was
not previously discussed in the body paragraphs.
7. Include any tables of data or calculations, calculated values, and/or graphs
associated with this problem in the body of your assignment.
8. Document formatting, citations, and style should conform to the Citing & APA
Resources page (Links to an external site.). A short summary containing much that
you need to know about paper formatting, citations, and references is contained in
the New Sample APA Paper (Links to an external site.). In addition, information in
the CSU-Global Virtual Library under the Writing Center/APA Resources tab (Links
to an external site.) has many helpful areas (Writing Center, Writing Tips, Template
& Examples/Papers & Essays, and others).
3
A1 Hotels
4
Quality at A1 Hotels
There are countless hotel chains that people can chose from when they are on vacation or
a business trip. People want a hotel to feel like it is their home away from home, whether that be
comfort and cleanliness or the food that is served. People will always find something to critique;
this is why A1 Hotel chain is surveying all guests after bad reviews about the chain were blasted
into the media. 200 customers were surveyed asking if they felt their room, food, and customer
service were of good or poor quality. The hotel strives for 100% customer satisfaction ratings so
if a costumer responded poorly in any of the three categories, they are considered dissatisfied
with their stay at a A1 Hotel. Based off of recent studies done, 40% of customers state that they
are unsatisfied with hotel stays. This paper will analyze the statistics from consumers who
answered poor to all categories.
The Results
Good
Poor
Room Quality
152
76.00%
48
24.00%
Food Quality
149
51
74.50%
25.50%
143
71.50%
57
28.50%
Service Quality
Quality of service is something that is easily controlled. Properly training staff members would
solve this issue. For it to be the lowest grade of the three reflects poorly on the A1 Hotel chain
A1 Hotels
5
upper management. Retraining all employees at each leave could improve this number, even it
that just be enough to bring it to 75%
92% confidence interval for all consumers that were “dissatisfied”
n
200
p
0.45
q
0.55
z
1.75
margin error (Z √npq)
12.3123
upper
12.7623
lower
-11.862
Margin of error = 10.78701
92% confidence interval for all consumers who answered “Poor”
n
200
p
0.24
q
0.76
z
1.75
margin error (Z √npq)
10.5697
upper
10.8097
lower
–
A1 Hotels
6
10.3298
The margin of error = 11.17194
Conclusion
Based off of the numbers that were reported by consumers of the A1 Hotel chain the
hotel would greatly benefit from making changes to make peoples stays more desirable. Being
such a small sample size could have changed the numbers slightly, increasing sample size could
improve the ratings or at least give a definitive answer on what needs improved on.

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