AMP425 Grand Canyon University Marketing and Distribution Channel Letter HW No plagiarism, cite where needed, reference page required. Ive uploaded instructions and ive uploaded rubric chart. Any questions please reach out. Marketing and Distribution Channel Letter Instructions
This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a hypothetical website development company.
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product
that needs to be marketed.
Your firm has agreed to hire a professional website development company to market your product. The
website developer needs the following information:
1.A brief description of the product
2.A description of the market and distribution channels
3.A description of the marketing activities
APA format is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support
articles for assistance.
Course Code
AMP-425
Class Code
AMP-425-O101
Criteria
Content
Percentage
90.0%
Description of the Product
20.0%
Description of the Market Channels
35.0%
Description of the Distribution Channels
35.0%
Mechanics and Formatting
10.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
10.0%
Total Weightage
100%
Assignment Title
Marketing and Distribution Channel Letter
Unsatisfactory (0.00%)
Description of the product is not present.
Description of the market channels is not present.
Description of the distribution channels is not present.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice
and/or sentence construction are used.
Total Points
90.0
Less than Satisfactory (65.00%)
Description of the product is present, but ideas are confused
or incomplete.
Description of the market channels is present, but ideas are
confused or incomplete.
Description of the distribution channels is not present.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice
and/or sentence construction are used.
Satisfactory (75.00%)
Description of the product is adequately presented.
Description of the market channels is adequately presented.
Description of the distribution channels is not present.
Some mechanical errors or typos are present, but are not
overly distracting to the reader. Correct and varied sentence
structure and audience-appropriate language are employed.
Good (85.00%)
Description of the product is clearly presented with useful
details.
Description of the market channels is adequately presented.
Description of the distribution channels is not present.
Prose is largely free of mechanical errors, although a few may
be present. The writer uses a variety of effective sentence
structures and figures of speech.
Excellent (100.00%)
Description of the product is thoughtfully presented with rich
and interesting details.
Description of the market channels product is thoughtfully
presented with rich and interesting details.
Description of the distribution channels is thoughtfully
presented with rich and interesting details.
Prose is free of mechanical errors. Writer is clearly in
command of standard, written, academic English.
Comments
Points Earned
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