UCSD Television Audience Outline for A PPT Presentation please do an clear “full sentence outline” for this ppt presentation , the outline is worth 10% of

UCSD Television Audience Outline for A PPT Presentation please do an clear “full sentence outline” for this ppt presentation , the outline is worth 10% of the assignment, Television Audience
•
Television Audience
•
Jingxin Wu
•
&
•
Yujen-Liang
•
COMM 106V
• The advancement in technology has
contributed significantly to divided
attention of audience of television.
Television
Audience
• Today, families gather into the living
room to watch television though most
of the members are usually glued to
their phones.
• The advancement of technology has
led to manufacture of more effective
and efficient gadgets.
Use of
Television
• Television is used watch news as well as provide
some entertainment.
• With the invention of new gadgets that can
connect to the internet, people can stream the
programs of a television live from the internet.
• Internet has also interfered with the demand to
watch televisions.
• A lot of information can be found on the
internet.
Having access to the internet ensures one is
always updated on daily happenings.
Impact of
Second
Screens
The emergence of second screens has
brought a lot of changes in media industry.
The users of media information have
increased significantly.
Broadcasters are making huge amount of
money from advertisers on social television.
• The new technology has
revolutionized the new
technology significantly.
• It has led to development of
digital social television apps to
facilitate second screen
watching.
• The broadcasters have balance
between the second screen
users and the traditional
watching of television needs
(Wilson, 2016).
Impact of Second Screens
• The youths are the common
users of the second screens for
watching television.
Impact of Second Screens
• Some televisions shows such as drama series provides
entertainment to both the youths as well as the aged in the
society.
• A number of people have turned to use of the internet to
stream these programs.
• Football matches are also another key program streamed
online by a number of users of television services.
Television
Contents
• Multitasking and multiscreen environment have
been key to promoting second screens in the
society.
• Use of the internet to stream television programs
is often regarded as second screen (Wilson,
2016).
• The citizenship of a person is not considered
while watching the contents of television
programs.
• Some contents are however designed to fit
audience from specific countries.
• News and advertisement of some products for instance
targets certain audience.
Television
Contents
• The targeted audience can be citizens of a particular
country or people from a certain region.
• The Ramadhan schedule for instance is usually targeted
to Muslim community in the society.
• The broadcasters are therefore keen to provide quality
contents to their target audience.
Social Media
• Social media platforms have become complementary
to televisions.
• Twitter, Instagram and Facebook for instance have
gained a lot of popularity in the society.
• People contribute to the different television programs
through the use of these platforms.
• The interaction between presenter with their
audience through the media platform makes the
programs more interesting and enjoyable.
Social Media
• Audience for instance are able to participate in different programs in the television
through the use of social media platforms (Wilson, 2016).
• Sending messages and requesting songs during entertainment session makes it
enjoyable.
• Effective interaction of the audience and the presenters increases their loyalty to
the program.
• Applications and websites have been developed
to aid in promoting various television programs.
• Websites can be designed for various television
programs.
Application
and Websites
• The websites can be used to make
announcements as well as advertise various
products.
• The Applications can be installed in gadgets
such as tablets, phones and computers.
• These apps helps in streaming programs of the
television.
• We all have at some point streamed television programs
from the internet.
• The experience we get from streaming live events from
the internet are usually amazing.
Experience
• For this reason, we all have contributed significantly to
the growth of the second screen.
• The internet has therefore been the key contributor the
growth of the second screen in the society.
Youtube video:
• https://www.youtube.com/watch?v=VGjbm4X2
Foc
Questions
• Having discussed the key concepts in
the growth and impact of the second
screen in the society, I want to pose two
questions to the class:
• What has been your experience with
streaming live events and programs
from television?
• How has the new technology impacted
on your habits of watching television?
Reference
• Wilson, S. (2016). In the living room:
Second screens and TV audiences.
Television & new media, 17(2), 174-191.

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