Target Corporation TOWS Matrix Case Study selected case study:Target corporationHelpful Hint: be creative! Try to mix and match multiple factors in your analysis; Include the codes in your suggested strategies so that you remember the linkage. Attched are EFAS and IFAS. sample is included as well External Factor Analysis Summary (EFAS)
New online customers
A new sales channel
New policy taxation
New customer behavior
Stable cash flow
Fluctuation in product standards
Competition from local
Pressure on companies
profitability and sales
Skilled workforce Shortage
Irregular supply on
Product diversification for new
Windows of opportunity to
venture in new products and
Opening up emerging markets
No steady growth
Fluctuation in sales
Running head: INTERNAL FACTOR ANALYSIS SUMMARY- TARGET CORPORATION
Internal Factor Analysis Summary-Target Corporation
INTERNAL FACTOR ANALYSIS SUMMARY- TARGET CORPORATION
INTERNAL FACTOR ANALYSIS SUMMARY (IFAS)- TARGET CORPORATION
Wei Rat Weigh
Modification to 0.10
The Target Corporation has set a record of leading in the market due to the
selling of high, having a good reputation, and products of good quantity. The
products of the company also have high revenue of 71,879 million dollars as per
2018. The market leadership of Target Corporation has been demonstrated by
the market leaders who make sure that the company takes over its competitors’
products through customer loyalty, distribution coverage, and promotion
For the continual operation of the company, it has developed a reliable and
efficient human resource that ensures employees are called associates and make
use of a total quality management approach.
Since its partition into three sections: Target stores, super target, and flexible
format division. The company has recorded a high stable financial position. For
instance, in 2016, the company accumulated total assets of $40,262 million, net
income of $3,363 million, and revenue of $73,785 million.
From the time Target Corporation was open 1962 as an independent company
from the mother company Dayton Corporation, it has continuously brought
about good reputation which brands the image of the company. Even if it faces
some threats, the company brand products have been sold in the United States at
a relatively lower price. Moreover, it provides a quality product at a global level
to its customers.
For many years, Target Corporation company channeled a lot of money in
information system hence making it stronger through the utilization of data
centers and satellite communication as well as good internet access.
This has impacted the company negatively every time it attempts to focus on the
foreign market. For it to be addressed, the company management should
INTERNAL FACTOR ANALYSIS SUMMARY- TARGET CORPORATION
when it enters a
establish a committee which will carry out comprehensive research before
engaging the foreign land.
Target Corporation focuses on its improvement side and overlooked the
welfares of its workers and this brings about the conflict within the company.
To alleviate this form of weakness the company should come up which ensures
the employees are well treated and make sure that their right and benefits are
granted in time.
As a result of the high demand for the company’s products, it sometimes sends
its staffs to the market for the supply of services and goods. These staffs are
faced with violations from customers; therefore, the Target Corporation should
motivate these employees through factor which are to encourage them to
generate more profits.
Regardless of Target Corporation ability to distribute their products at a global
level, they are still faced with challenges which are related to price fluctuations,
uneven consumer performance, and competitions, bring about market
saturation. Thus, the company should come up with new products which are
attracting to the consumers when the old ones get saturated hence will
continually have new items to maintain its customers.
Target Corporation has a lot of potential supplier alienation which is risky to the
company; hence it needs to look at the extent of competition, contract value,
and the duration.
External Factors (from EFAS)
O1 Internet-based education
O2 Pool of potential adjuncts
O3 Demand for advanced Bus.
O4 Need for school teachers
O5 Adults reentering college later
T1 Increased competition from
T2 More non-traditional schools
T3 Lack of nation-wide standards
T4 Prejudice against nontraditionals
T5 Slick internet non-accredited
Internal Factors (from IFAS)
S1 Use of lower-cost adjunct faculty
W1 Administrative costs of Adjuncts
S2 Full-time faculty
W2 High cost, yet non-profit
S3 MIS Department
W3 Administrative infrastructure
S4 Improved library
W4 Lack of high-tech AV in classrooms
S5 Popular format
W5 Dispersed locations
S / O Strategies
W / O Strategies
✓ Continue to develop NU Online and
✓ Group adjuncts by their home and
use adjunct faculty to staff it with a
office location: key training and their
couple of full-time faculty to oversee
classes to these common locations.
the process. Link the online library
and use the MIS expertise.
✓ Increase the use of adjunct faculty in
the on-ground classrooms.
✓ Market to 30-50 year old adults the
advantages of our format in getting
advanced business degrees.
S / T Strategies
W / T Strategies
✓ Market the advantages of our rapid
✓ Invest in upgrading the on-ground
format as opposed to traditional
classrooms to outdo the offerings of
✓ Fight prejudice and bad press
✓ Try to consolidate locations to gain
generated by the non-accredited
economies of scale and reduce costs.
schools with aggressive marketing
campaign emphasizing the quality of
our education — use alumni who are
successful in the workplace.
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