Snickers Chocolate Promotion Management and Swot Analysis Presentation Complete question in the attached document…It is important to understand what you

Snickers Chocolate Promotion Management and Swot Analysis Presentation Complete question in the attached document…It is important to understand what you are selling before you can craft messages to target specific markets. The marketing “P” for product defines the features and benefits of the product that explains why a customer should buy your product. Product (or service) strategy is a guiding step in the overall marketing plan. Module 2 – SLP& S
Promotion Management and SWOT Analysis
ANALYSIS
Successful Messaging
It is important to understand what you are selling before you
can craft messages to target specific markets. The
marketing “P” for product defines the features and benefits
of the product that explains why a customer should buy your
product. Product (or service) strategy is a guiding step in the
overall marketing plan.
Your product line presentation to senior management will
take place via video conferencing. You will need to prepare
a PowerPoint presentation and an accompanying script in
Word for the meeting.
Launching your Product
Your PowerPoint presentation and accompanying script will
include the following:
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Company Competition—Develop a SWOT analysis to
graphically depict your company’s current competition. Explain
the SWOT in words.
Segmentation—Consider who is interested in your product.
Identify the type of customer groups interested in the product
and why.
Targeting Customers—Based on the product offering and
customer segments, describe what customers segments you
will serve and why.
Product Positioning—Determine your positioning strategy for
the product. What image do you want to project to your
customers and prospects? How will you appeal to your
selected customer segments?
o Use the 4Ps of marketing to help with this. For
example, will we differentiate the price based on
quality and value? Where will we distribute the
product? For example, is your product
•
distinctive, unique, or the best quality for the
price? Write your positioning statement for the
product.
Customer Lifetime Value—How will you build customer
lifetime value for the company based on your product
marketing strategies?
SLP Assignment Expectations
Please submit your assignment.
Two files will need to be uploaded.
1. SCRIPT: A Word document using the attached template
(MKT501 SLP2 Script). The Body of the Word Script must be at
least 1000 words. Be sure to cite and reference your resources
in the Word Script.
2. POWERPOINT Presentation of at least 15 slides in length

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