SCS100 Southern New Hampshire Advertisements and Bias Discussion Respond to the following prompts in this discussion board:In Learning Block 2, we will exp

SCS100 Southern New Hampshire Advertisements and Bias Discussion Respond to the following prompts in this discussion board:In Learning Block 2, we will explore the appeal of advertisements. Think back to the ads you chose in Project 1. In your initial post, include a link or attachment with your chosen ads, and describe your emotions as you watched/viewed them. Address the following questions in your initial post: What about the advertisements made you curious, shocked, or interested in taking a closer look? How did the ads appeal (or not appeal) to your identity as an individual or as a part of the larger society and culture to draw your interest?Thinking about what we have learned about bias, read your classmates’ posts about their initial reactions to their chosen ads. Then respond to at least two of your classmates. From your perspective, how might bias lead viewers to experience or perceive the chosen ad differently? SCS 100 Theme 1: Comparison Template
Ad 1: L’Oréal Paris
Video Advert
Ad 2: Carlsberg Video
Ad 3: Hide Yesterday
Ad 4: Foster
Advertisement.
Meet the Parents
Orphans T-shirt
Advertisement
design
1. Question(s) related
Why are all the characters,
Why is the character a
Why are there so many
Why is, does the shirt have
to how individuals are
ladies?
white male?
images of the individual?
a 3D print of a baby?
represented in the ads
Why are the pictures taken
Why is the character bored? Why is the individual
before and after the show?
Why does the character
dressing this way?
What are we expected to
look surprised?
Why does the character
believe about the product?
Why do the other
look confident and self-
individuals not notice him
sure?
when he walks in?
Why is there only on race
Why does he select a beer
in the photo?
over the other products?
What does the character
refer to as perfect?
Why is the baby Asian?
2. Questions related
Why is makeup applied to
Why are majority of the
Why is the guy afraid to
Why is the shirt worn by
to how groups and
the characters?
attendant’s women?
meet the parents?
the publicity staff?
group behavior are
Why are they shown this
Why are there only men in
Why does the girl look
Why is it given to the
movie?
enjoying themselves in the
impressed?
couples considering
What reaction to we expect
room?
Why is the father standing
adoption?
from the characters?
Why are all the men white?
and the mum seated?
represented in the ad
Why is the group of 100
Is it their culture for the
women selected?
ladies to look on as the
Why are there no African
gentlemen greet each other?
or Asian ladies?
Why are most of the makeup artists male?
3. Questions related to
Why did they select a
Why does it seem boring to
What does the carpet tell us
Why is the printed image at
how culture and cultural
movie to as treatment in the
shop with his girlfriend?
about this place does it
the back? Is this how
identity are represented
advert?
Is it a societal norm to drink have any information on
people from this culture
(or not represented) in
the ad
here?
social class(“Garnier Print
carry their babies?
Could they have relied on a
Is the type of food and
Advert By Publicis: Hide
Why have they chosen the
societal stereotype about
drink in the plate
yesterday, Meet the parents
color white?
women?
representative of a certain
| Ads of the World™,”
Why is it important to raise
Are there gender roles
culture?
2019)?
awareness on adoption
What do the furniture, the
(“Bureau of Civil Affairs
depicted in this advert?
chandelier and the paintings Ambient Advert By : T-
4. How do the ads
compare to each other?
point us towards?
shirt design for orphans |
Why have they chosen this
Ads of the World™”,
dress code?
2019)?
In all the ads there is the issue gender as in the first ad there are women only, In the second one there are is a lady and a
man, but the focus is on the man (Mexico, 2019). The third and fourth adverts both feature different genders(“If
Carlsberg Did Fitting Rooms1”, 2019). All the adverts are also deficient in terms of ethnic diversity as they all have
members of a single ethnicity per advert. All the ads also show people being subjected to treatment that evokes
emotions, and this would be of great interest to sociologists.
5. What overall
observations might
The social scientists would find several observations of importance, for instance, the emotions. They would be
interested in whether this means that women are more emotional than men. They would also be interested in the lack of
a social scientist be
interested in
ethnic diversity across the four adverts, and finally, they would examine what cultural beliefs led or stereotypes
influenced the making of the advertisements.
studying in relation
to the themes
present in these
advertisements?
What larger
questions about
human interactions
might they ask?
They might ask questions such as;
Does it mean that men and women generally prefer different pass times?
Does it mean that Caucasian women are more inclined to use makeup than black and Hispanic women?
Does social status act as a barrier to dating and marriage?
Does an individuals dress code speak to their character?
References
Bureau of Civil Affairs Ambient Advert By: T-shirt design for orphans | Ads of the World™. (2019). Retrieved from
https://www.adsoftheworld.com/media/ambient/bureau_of_civil_affairs_tshirt_design_for_orphans
Garnier Print Advert By Publicis: Hide yesterday, Meet the parents | Ads of the World™. (2019). Retrieved from
https://www.adsoftheworld.com/media/print/garnier_hide_yesterday_meet_the_parents
If Carlsberg Did Fitting Rooms1. (2019). Retrieved from https://www.youtube.com/watch?v=GZd_O-7s_sQ
Mexico, M. (2019). L´Oréal The Waterproof Experience, by McCann Mexico. Retrieved from https://www.youtube.com/watch?v=9YJ0EbvwTrw
If Carlsberg Did Fitting Rooms1. (2019). Retrieved from https://www.youtube.com/watch?v=GZd_O-7s_sQ
Julie Paulino
The ads that I choose are two videos and two print.
Videos:

https://www.youtube.com/watch?v=GZd_O-7s_sQ
Print:
https://www.adsoftheworld.com/media/print/garnier_hide_yesterday_meet_the_parents
https://www.adsoftheworld.com/media/ambient/bureau_of_civil_affairs_tshirt_design_for_orphans

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