Purdue Week 6 Conrad Hotels Management and Market Segmentation Paper Hosp: Forum6 250 words forum post research the names Stanley C. Plog and Peter Dru

Purdue Week 6 Conrad Hotels Management and Market Segmentation Paper Hosp: Forum6 250 words forum post

research the names Stanley C. Plog and Peter Drucker. Plog studied the traveler extensively in trying to understand why and where people travel. Drucker (subject of review in week seven) is more related to management overall, but you can apply Drucker’s theories once you identify who your guest is and why they are there. For the discussion, define brand management and market segmentation. Also, choose any hotel brand or type and explain how they create appeal for a specific market segment.

HRMT: Forum6 250words forum post

What are the advantages of establishing pay ranges, rather than specific pay levels, for each job. What are the drawbacks to this approach? Files … LTE
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1a-Individual+Report+Content+SU19+10173+03 May 2019
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Individual Report
Industry Analysis or Organization’s strategy analysis
Objective common to assignments and B
The objective of these assignments is to write a paper on an individual basis, based on a personal research
and upon students’ choice of an industry.
Student choses only one of the two assignments.
A-Industry analysis
Method
The study of the industry explores its strategic characteristics found in the literature or in articles from
magazines, and describes the state of development of that industry and its future.
Contents
The individual report describes and presents the chosen industry. This exercise is part of the strategic
management process which covers the industry analysis. You are acting as if you were a consultant hired by
a company in this industry to provide rational elements for the development of the company.
The industry that you will study must be a nascent industry, which means that (for) this industry:
1. Is not mainstream yet and is at a very early stage of development.
2. Products or services are just starting to be commercialized or prototypes exist ready for being used but
there are not commodities.
3. Literature exists on the industry and people are getting interested in it.
Examples of nascent industries include: drones, commercial spatial exploration and travel; small-sat industry, urban
mobility and UAVs; robotics; artificial intelligence; flying cars, electrical cars, electrical bikes; nano-technologies in
medicine (or other applications); systematic car renting as an alternative to ownership; space habitat; rockets for
launching to space; virtual reality devices, etc. The list is not exclusive.
You can also choose a more classic industry such as consulting.
The report provides as much information as possible on that industry that would contribute to better strategic
decisions for an incumbent of this industry or for a company that would like to enter the industry.
Deliverables
The indicative format of the report is suggested (but not imposed):
3,600 words (around 12 pages) of text (cover page and attachments do not count as text)
0) Page 0 Cover page with title, course title, number, and student’s name with e-mail address, table of
contents, text word count and other features
1) Page 1 Introduction of report; precise description of the industry and of what is included in that industry;
please use the NAICS classification
2) Page 2 Description of the sources of information used to collect data
3) Page 3 Description of the tools used to describe the industry and the reasons for choosing that industry
4) Page 4 Tool 1 description
5) Page 5 Tool 2 description
6) Page 6 Tool 3 description
7) Page 7 Tool 4 description
8) Page 8 Tool 5 description
9) Page 9 Synthesis of the information collected: is this industry attractive? What are the pros and cons to
enter that industry? What are the Key Success Factors of that industry?
10) Page 10 Which capabilities should a company possess to be able to be successful in that industry?
11) Page 11 How do you see the future of that industry? What will be the speed of development? What are
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2) Page 2 Description of the sources of information used to collect data
3) Page 3 Description of the tools used to describe the industry and the reasons for choosing that industry
4) Page 4 Tool 1 description
5) Page 5 Tool 2 description
6) Page 6 Tool 3 description
7) Page 7 Tool 4 description
8) Page 8 Tool 5 description
9) Page 9 Synthesis of the information collected: is this industry attractive? What are the pros and cons to
enter that industry? What are the Key Success Factors of that industry?
10) Page 10 Which capabilities should a company possess to be able to be successful in that industry?
11) Page 11 How do you see the future of that industry? What will be the speed of development? What are
the obstacles that are in the way? What are large changes necessary for the industry to take-off? Who
can help?
12) Page 12 Conclusion
B-Organization’s strategy analysis
Method
The method emphasizes the gathering of information about the strategy and implies access to information.
Access to managers aware of the current strategy and able to explain it is required. Organizations’ strategy
can be studied on a precise component for which information can be found from secondary research in the
literature or in articles from magazines, and from primary research via interviews with managers.
Contents
The individual report describes and present an organization’s strategy characteristics and nature based on
the whole strategy or on a component of this strategy. You are acting as if you were a consultant hired by a
company in this industry to describe the chosen strategic topic in order to explain it to people who are not
strategy experts.
The topic that you must study should have the following attributes:
1. Not being so large that you cannot collect information about it.
2. Enables student to access enough information (primary and secondary research).
3. Be the right combination between the access to information, the size of the organization, and its public
visibility.
Examples of topics include: strategic process inside the organization; the strategic leadership; organizational structure;
organizational culture; the organization’s resources and core capabilities, ethics and corporate social responsibility;
competitive level strategy, corporate level strategy, functional strategy.
You can also choose a more classic industry such as consulting.
The report provides as much information as possible on the topic to describe it to a non-expert in strategy
and to someone who does not know the organization well.
Deliverables
The indicative format of the report is suggested (but not imposed):
3,600 words (around 12 pages) of text (cover page and attachments do not count as text)
1) Page 0 Cover page with title, course title, number, and student’s name with e-mail address, table of
contents, text word count and other features
2) Page 1 Introduction of report; description of the organization and brief description of the industry (NAICS
classification)
3) Page 2 Description of the sources of information used to collect data
4) Page 3 Description of the tools used to describe and analyze the organization’s strategy or component
of strategy
5) Page 4 Tool 1 description
6) Page 5 Tool 2 description
7) Page 6 Tool 3 description
8) Page 7 Tool 4 description
9) Page 8 Tool 5 description
10) Page 9 Synthesis of the information collected: How does this component affect the entire strategy?
Where is it located in the three levels of strategy? What are the pros and cons of the way the
organization is handling this strategic component?
11) Page 10 Which capabilities are related to this strategy component?
12) Page 11 How do you see the future of this strategic component?
13) Page 12 Conclusion
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< Back 1b Individual Report Template SU... Individual Report Industry Student name: CSUN Bus 497A Summer 2019 #10173 Name: Word count: |Reserved to professor: Comments (optional): Formatting Please use Arial Narrow 11 font for main text Title 1 Title 2 Title 3 Title 4 Text -1- May 2, 2019 = Dashboard Calendar To Do Notifications Inbox Purchase answer to see full attachment