MKT421 Phoenix Five Step Marketing Research Approach Presentation Assignment ContentScenario: You are the marketing manager for a local nonprofit charity w

MKT421 Phoenix Five Step Marketing Research Approach Presentation Assignment ContentScenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation.Create a 10- to 15-slide Microsoft® PowerPoint®, Prezi, or Microsoft® Sway® presentation with speaker notes on the Five-Step Marketing Research Approach in which you detail the steps you will use to address the membership issue that the local nonprofit charity is facing.Address the following in your role as marketing manager:
Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. Describe each step of the Marketing Research Approach in detail and create a plan of attack to explain how each stage should be implemented.Define the target market that you are striving to bring into this organization and describe the methods of research that you will use to identify these groups of people.Define service differentiation. Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market’s interest.Explain how differentiation will help position the charitable organization within its defined market. Name
Food
Calories
Day 1
Total for Day 1: 2253 Calories
Breakfast
1216 Calories Total
2 Glazed donuts
420
1 omelet with cheese
260
1 cup of scrambled eggs
220
Glass of chocolate milk (2 cups)
346
Glass of Orange Juice (2 cups)
220
2 pancakes (6 inches in diameter
350
Snack
35 Calories Total
1/2 a roll of Ritz crackers (lightly salted)
35
Dinner
Glass of fat free milk (2 cups)
180
2 slices of cheese pizza
380
2 cups of chocolate frozen yogurt
442
Day 2
Total for Day 2: 2725
Breakfast
2725 Calories Total
1 Waffle
278
1 Omelet with cheese and turkey
300
1.5 cups of scrambled eggs
330
Glass of Orange Juice (2 cups)
220
Glass of chocolate milk (2 cups)
316
Dinner
1341 Calories Total
3 slices of cheese pizza
570
Mashed potato and gravy
145
Turkey Breast
130
Glass of chocolate milk (2 cups)
316
Glass of Fat Free milk (2 cups)
180
Name
For the past two days, I tracked how many calories I consumed for every meal. From this
experiment, I found some shocking results about my eating habits regarding my current
lifestyle. The main thing to see is that during the two days the calorie consumption was 2,253
and 2,725 for each day respectively. This surprised me because I always assumed that I ate
much more than just an average of 2,500 calories a day due to my very active lifestyle as a
rower, causing me to burn approximately 800-1,000 calories working out every morning, and
that does not include the biking around I do as a UCD student!
Every morning I try to eat a big breakfast, both because I love what the DC serves for
breakfast and because after rowing and morning classes I am usually starving. This probably
leads to my extremely large breakfasts of over 1,000 calories. However, a good part of those
calories come from my guilty pleasure of the delicious glazed doughnuts that the DC serves, I
probably would benefit from cutting back on some of those and instead eating more eggs,
adding fruit in the morning, or adding more veggies to my omelet.
Through the two days, I did not eat lunch, which is my usual habit because of classes
and my giant breakfast usually satiating me until dinner. Yet, due to my lifestyle, it is clear that I
should eat something to bring in much needed calories to keep myself moving instead of going
off two meals a day. On the first day, I did snack on some crackers, but I would probably benefit
more from something healthier like peanuts or greens.
Dinner usually consists of meats and a lot of pizza, depending on what the DC serves,
which I would agree that along with the frozen yogurt is not a very healthy combination for an
evening meal. I also learned that my dinners are very small in comparison to my massive
Name
breakfasts, something I should probably change. I could do this by adding a salad or soup to my
dinner to give myself some fruits and vegetables to get some healthy calories into my system.
Sustainability wise, all of my food comes from the DC except for the occasional snack
food I consume. The DC gives us food grown and produced locally, and visiting the DC by bike
helps reduce my carbon footprint by a little bit as well! I think that if I reduced my meat and egg
consumption I could reduce my carbon footprint even more by instead eating plant foods or
foods derived from plants due to the much lower carbon footprint of those foods.

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