ENGL147N Week 3 Appealing the Audience Discussion Week 3 Discussion: Appealing the Audience
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Read/review the following resources for this activity:
Textbook: pp. 66-69
Minimum of 1 source (online graphic)
Apply the following writing resources to your posts:
Link (multimedia presentation): Citing References in Text (Links to an external site.)Links to an external site.
Link (website): Citation and Writing Assistance: APA Citations (Links to an external site.)Links to an external site.
Initial Post Instructions
Part 1: Research & Review
Search online to find a medical, health facility, or communal-health advertisement. Medical advertisements might include drugs (prescription or over the counter), treatments, or medical devices. You might also find an ad for a local health facility. Alternatively, you can find an ad promoting a communal health topic, like drunk-driving, homelessness, or properly buckling children in car seats. Ideally, you should work within your chosen topic for Week 3 and 4, but if you cannot find an ad about your topic, go with one that sparks your interest.
Part 2: Application
Dissect your chosen ad based on the 4 appeals from this week’s lesson: logos, pathos, ethos, and kairos.
Attempt to find an example of each in your ad, and explain how each appeal tries to persuade the audience.
If an appeal is missing, then discuss how its absence effects the ad’s overall persuasion.
Finally, present your overall assessment of the ad’s effectiveness.
Click on the following Writing Tip link to learn about citing graphics:
Link: Writing Tip
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