Description
This exam is based on chapter 6-9 from the book The Business of Film, 2nd edition, containing a variety of questions in each format. Short answer – each worth 4 points – please answer with DETAILS. 1. Which window generates the most visibility for a film? 2. As DVD declines, what is growing rapidly? 3. What does marketing a movie encompass? 4. What is movie exhibition? 5. Why is a title important marketing? 6. What are audience demographics? 7. What is the role of distribution for a film? 8. Define an example of convergence with regard to movie distribution. 9. Studios could release a movie in every media at once, in every territory, all at the same time. Why don’t they? Of all the theatrical release patterns – WIDE, LIMITED, PLATFORM, which is the largest, suitable for a big-budget franchise film? Multiple Choice – more than 1 answer may be correct, Delete the wrong answer. Each worth 8 points 11. Distributors separate the windows by which of the following: a. Audience Media Territory d. Term e. Genre 12. Video-on-Demand on the Internet is growing for movies. What are 2 economic models? a. Advertiser-based b. Subscription-based c. Viewers pay by the minute d. Referral fees e. Ancillary marketing 13. Digital components to market a movie may include a. Interactive websites b. Apps c. Video games d. Snail mail e. Social media 14. What are some theatrical exhibition companies? a. AMC Entertainment b. Cinemark and Regal Entertainment c. Wanda Cinema d. Wal-Mart e. Kmart 15. What is the most effective movie marketing? f. Word of mouth g. Billboards h. Trailers i. Website j. One sheet 2 Essays – 10 points each essay, please use SUFFICIENT DETAILS when answering Chose 2 of the following topics, write a 2-page, double-spaced essay for each with 1 inch margins, 12-point Times New Roman font and 3 references. Address each question specifically and support your arguments with proof from our class materials, reading, and real life examples. ESSAY 1. AUDIENCES A. With the rise of new and increasing forms of entertainment, what can the movie industry do to remain competitive? B. How are consumers’ tastes changing? C. What has happened to the critical young teen audience? D. What strategies can the industry take to lure back the teens? C. Are there other neglected audience sectors that could be cultivated as theater goers? ESSAY 2. FILM MARKETING A. What are 6 ways to advertise a movie? B. Describe 3 key components to a marketing campaign? C. What is the most effective advertising medium for film?Why? D. What are 3 different theatrical release patterns for films? ESSAY 3. FILM DISTRIBUTION As DVD revenues fall and eventually the revenue fades to nothing, PPV, VOD and Internet streaming and downloads are not enough to make up for the money that DVD used to bring in. What should distributors do to increase revenue from PPV, VOD and the Internet? Detail specific examples in distribution and marketing, making reference to 2 movie campaigns that are effective in their PPV, VOD, Internet strategy, and 2 that do not.
