The COVID-19 pandemic Assignment | Get Homework Help

Description

The paper is for Service Marketing and this is the description: “The COVID-19 pandemic (coronavirus) affects the economy to varying degrees. Analyze for a service company of your choice what challenges the company faces based on the constitutive characteristics of services. Show the problem areas and develop appropriate alternative courses of action. Please introduce the selected company briefly (company name, location, turnover, number of employees, core brands / products, industry).” The paper has to be re-written as it has really poor quality, the brand chosen was -in my opinion- very wrong and it should have been a bigger, better known one. It contains mistakes after mistakes, you will see my notes written in red. I need 2-3 scientific sources and at least 6 in total, but more are also very good. Further instructions will be uploaded as PDF. A formal structure, clear distinctions among parts, a logical conclusion, etc are missing too. Feel free to change the company if needed!

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3346917 hours ago

COMPANY HAS TO BE GERMAN

Scientific Essay – Subject “Service marketing”
for the Bachelor in Marketing
Topic: “Challenges and options for action in service marketing during Corona times at [company name]”
Description of the essay:
The COVID-19 pandemic (coronavirus) affects the economy to varying degrees. Analyze for a service company of your
choice what challenges the company faces based on the constitutive characteristics of services. Show the problem areas
and develop appropriate alternative courses of action. Please introduce the selected company briefly (company name,
location, turnover, number of employees, core brands / products, industry).
The Scientific Essay is characterized by the following features:
– Subjective argumentations are not allowed, everything (except for personal opinions) needs to have a source
– A scientific essay is a concise summary of scientific content based on the content of the module and current literature.
– The questions should go beyond the learning material and promote their own approaches (competence orientation).
– The aim is that the intensive self-research of the relevant content leads to high quality in the creation of the respective
scientific essay.
– It is essential that the scientific essay, after intensive study of a specific topic, reproduces the basic content well structured and
in a stringent argument. This also includes the classification of the topic in the overall technical context.
– A scientific essay is based on a profound, critical assessment of the topic based on the systematic evaluation of sources.
– It is important, of course, that you refer to existing literature in your discussion and not just argue subjectively. Here is a quote
from the guidelines: “A scientific essay is based on a profound, critical assessment of the topic based on the systematic
evaluation of the sources.”
– Italics, bold print and underlines within the text to emphasize the corresponding statements are only to be used in exceptional
cases. Proper names can be used in italics or in capital letters.
– For footnotes use the Chicago Harvard style
– At least two scientific sources
Further information to help you:
-︎ The scope relates to the actual content without title page, directories, bibliography…
– In the introduction (e.g. 5% of the scope, approx. 100 words) the problem to be investigated and the objective are pointedly
outlined
– The main part conclusively presents methodology, research results, interpretations and your own arguments. The structure
and content are based on the guiding principle of the essay, for example:
• In the case of a concept, the conceptual foundation or the organizational structure of a concept is presented and then worked
out in a well-founded manner
• In a literature study, the methodology of the literature search (How were sources researched and evaluated?) Is presented, then
the search results and interpretations are systematically presented according to a self-chosen, well-organized structure
• In an empirical study, the empirical methodology (inductive or deductive research, qualitative or quantitative research) is
justified, then the implementation is described, the results summarized and then interpreted independently
– In conclusion (e.g. 5% of the scope, approx. 100 words), your own work is reflected again (what went well or badly? How could
you have worked alternatively?) And judged whether the problem from the introduction was solved
– The bibliography includes all processed sources, formally consistent
– PDFs, screenshots of the volatile sources used (Internet sources) or supporting materials, graphics, tables are summarized in
the annex

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