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Burger King has utilized a variety of advertising messages and positioning strategies over the past two decades. Some revolve around the benefit of having it your way while others deal with flame.
Burger King has utilized a variety of advertising messages and positioning strategies over the past two decades. Some revolve around the benefit of having it your way while others deal with flame broiling as a major selling point. In this assignment you will analyze Burger King’s competition: Visit the following websites and answer the questions below.
Taco Bell http://www.tacobell.com
Subway http://www.subway.com
Kentucky Fried Chicken http://www.kfc.com
McDonald’s http://www.mcdonalds.com
A.
1. Identify and describe the major selling idea(s) behind each of the above advertising campaigns.
2. Did the volume and variety of information, graphics, activities, and other features on these sites obscure any of these major selling ideas? That is, did clutter get in the way of transmitting the big idea?
3. If so, discuss the message transmission issues that Website marketers must be aware of when applying creative strategy to the online environment.
B. Next, compare and contrast other selling ideas you identified. Be sure to note any overlaps of key selling messages. Be sure to explore the entire site, not just the home page.
