Strategic Management and Planning Assignment | Essay Help Services

For health care organizations, the external environment consists of the set of external conditions and forces that carry the potential to influence the organization.

With the health care industry, as many others, it is useful to divide the external environment into two distinct components:

The general environment (macroenvironment) that includes overall trends and events in society such as economic conditions, demographics, social trends, and technological trends.
The industry (competitive) environment that includes multiple health organizations that collectively compete with one another through providing similar health care services, goods (pharmaceuticals, medical supplies, etc.), or both.
The second step in the strategic management process is an initial external environment assessment of the major factors and the perceived trends affecting health care providers and customers of health care services.

This Case Assignment is divided into two parts:

In Module 1, we will attempt to understand where the health industry is heading in future decades.

Read the following articles provided in the module reading materials.

American Hospital Association. (2018). Futurescan 2019–2024: Health care trends and implications. Chicago, IL: Health Administration Press.

Valentine, S. T., & Masters, G. M. (2019). Healthcare forecast: 10 trends (and implications) board members and senior leaders need to know. The Governance Institute, 16(1), 1-9.

Vogenberg, F. R., & Santilli, J. (2018). Healthcare trends for 2018. American Health & Drug Benefits, 11(1), 48-54.

The following items/requirements/questions will be assessed in particular:

What are the major trends perceived for the health care industry in 2018?
Which of the trends for 2018, if any, did not materialize in 2019?
What trends, that were not listed, do you believe should be areas of focus?
Which of the trends from 2019-2024 will not materialize?

Assignment Expectations
All references and citations should be consistent with APA style.
The response should be based on scholarly material, such as peer-reviewed articles, white papers, technical papers, etc. Do not include information from non-scholarly materials such as wikis, encyclopedias, www.freearticles.com (or similar websites).
The response should incorporate the objectives of the module within the requirements of this assignment.
Use information from the modular background readings as well as any high-quality resource you can find. Cite all sources and provide an APA-formatted reference list at the end of your paper.
Length: 6 pages minimum not including the Title page.