The “Economist” article (Chinese consumers 1-25-14.pdf) provides critical insights on marketing to the Chinese. From your understanding of “Segmentation-Targeting-Positioning” (Chapter 7 of the textbook), write a reflection paper on how segmentation-targeting-positioning strategies are used in the Chinese market, as described in this “Chinese Consumers” article. You MUST use these three headings – A) Segmentation, B) Targeting, and C) Positioning – in your paper. Furthermore, you need to show the connection between your analysis and what you learned from the readings in this course so far (hint – the easiest way to demonstrate this is by citing the page number of the book and articles from where your idea came). Do not forget to add your own ideas (create a separate section with a heading “My thoughts for future.”) 2-page long, single-spaced Plz read the book, it already uploaded on the website
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