Description
Individual Project Final Report Complete one of the following assignments and turn in a report (a minimum of three double-spaced, typed pages) by Friday, June 26th, 2020. Please include an additional listing of any references or supplemental materials used. Feel free to use whichever reference style you prefer. If you reference information from the Web or from any other sources (e.g., journal articles, library books, textbook), make sure that you do not copy the material verbatim (i.e., copied exactly from the original word for word). You should paraphrase (i.e., write in your own words) the information. *Please submit your completed report on Blackboard.* 1. Analyze a consumer or business product or service that you want. What is the brand’s current marketing strategy? Provide your suggestions how to improve the brand’s current marketing strategy. The individual project will be graded, according to the following rubric: Final Report Criteria Points Completed the page minimum (3 pages, double-spaced, 12-pt. font) 40 Provided appropriate references (i.e., research from a variety of reputable sources) 40 Showed clear evidence of original thought (e.g., provided own opinions, conclusions, suggestions beyond research information) 40 Demonstrated that conclusions flowed logically from analysis 40 Overall quality of report (e.g., perceived level of effort, clearly written, well-researched, sound rationale, logical conclusions) 40 Total 200
Principles of Marketing
Final Project Assignment
Summer Semester 2020
Individual Project
Final Report
Complete one of the following assignments and turn in a report (a minimum of three double-spaced, typed pages) by Friday, June 26th, 2020. Please include an additional listing of any references or supplemental materials used. Feel free to use whichever reference style you prefer. If you reference information from the Web or from any other sources (e.g., journal articles, library books, textbook), make sure that you do not copy the material verbatim (i.e., copied exactly from the original word for word). You should paraphrase (i.e., write in your own words) the information.
*Please submit your completed report on Blackboard.*
- Analyze a consumer or business product or service that you want. What is the brand’s current marketing strategy? Provide your suggestions how to improve the brand’s current marketing strategy.
- Write about what you have learned through this course. Tell me about how you will apply the knowledge to your life. Lastly, tell me about the suggestions for the future Principles of Marketing class.
The individual project will be graded, according to the following rubric:
Final Report
| Criteria
|
Points
|
| Completed the page minimum (3 pages, double-spaced, 12-pt. font) | 40
|
| Provided appropriate references (i.e., research from a variety of reputable sources) | 40
|
| Showed clear evidence of original thought (e.g., provided own opinions, conclusions, suggestions beyond research information)
|
40 |
| Demonstrated that conclusions flowed logically from analysis | 40
|
| Overall quality of report (e.g., perceived level of effort, clearly written, well-researched, sound rationale, logical conclusions)
|
40 |
| Total | 200 |
Please let me know if you have any questions. sxkim9@ualr.edu
