Using the 6 forces attached conduct a industry anlysis by answering the following questions.
Evaluate how the six forces influence the level of profitability of the industry (using data on profitability from Week 7 Section 2).
Is the Pharma industry attractive for incumbents to remain within? (to answer this question it is useful to look at the rivalry among competitors (Force number 1) and at the exit barriers.)
Is the car industry attractive to potential entrants? (To answer this question it is particularly useful to assess Force number 4 and the entry barriers.)
How could the six forces influencing the pharma industry evolve in the future? ( Here the focus is on the six forces and how they may change in the future)
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