Market Analysis Project

Multifamily and / or Retail Project:
A multifamily rental for 5+ units (Or mixed-use property with ground floor retail and above residential).  First show your subject property for instructor’s approval.

Geographical Area:
Any county within New York City Metropolitan Area for instance one of the five boroughs, Westchester, Nassau, and so forth https://www.digital-topo-maps.com/county-map/new-york.shtml

Development:
No ground-up development projects.  However, repositioning a value-added deal with some major capital improvements improving the property’s attractiveness in leasing-up to full occupancy.

Conduct a Market Analysis Study to include the following:
1. Defining the Market
2. Analyzing the Market
3. Drawing Conclusions from the Market
4. Highest and Best Use
5. Land Use Restrictions
6. Economic Considerations

Market Analysis coverage:
Macro (State, County) to Micro (Neighborhood, Target Area to Property Level

Charts Required:
Demand: Demographic, Psychographic, Economy, Employers
Supply: Existing Inventory, Under Construction, Planned
Explain each chart the relevance in your analysis (trend, increases, decreases, etc.).

Cite Your Sources:
Primary data from government agencies, Secondary data from third-party data providers (Compstak, ESRI, etc.).  Resources available in Jack Brause library.

Competitive Set:
Your subject property in comparison with your direct comparison use “elements of comparison” such as proximity to subject property, building features and condition, amenities, unit mix, rental rates, etc.

Analysis Summary:
Explain your demand and supply data conclusions such as rental trends, competitiveness of project, how much demand in the marketplace, existing supply if meets demand or not, what demographics are you targeting (who are your renters), etc.
SAMPLE FORMAT

Report
1. Executive Summary

2. Defining the Market: County, City, Neighborhood (i.e. Westchester, White Plains, “Downtown White Plains” Neighborhood)
– Include Maps

3. Analyzing the Market
a. Physical: Street Patterns, Linkages, Land Utilization, Nuisances, Environmental Hazards, Neighborhood Conditions
Economic Forces: Income Levels, Cost of Money (Interest Rates), Inflation, Business Activity (Business Cycles), Jobs (Economic Base)
Governmental Forces: Zoning Laws, Building Codes, Property Taxes, Government Services
Social Forces: Demographic Changes, Migrations of the Population, Social Trends, Buyer Tastes and Standards, Buyer Perceptions,
– Include Charts / Statistics

b. Productivity Analysis of Property
Streets, Infrastructure, Linkages.
Economic Aspects: Jobs, Income, Competition.
Governmental and Legal Aspects: Services, Taxes, Zoning, Deed restrictions.
Social Aspects: Preferences, Perceptions.
– Include Charts / Statistics

c. Retail Trends if Applicable to Property
Shopping and Spending / Purchasing Power and Shopping Habits
Shopping Center Supply and New Construction
Anchor / Tenant Mix

4 Drawing Market Analysis Conclusions
Analyzing Demand: Household, Net Household Formations, Employment, Percentage of Owner Occupants, etc.
Analyzing Supply: Current Inventory, Projects Under Construction, Planned Projects.  Comparables and Competitive Supply of Projects.  Sales and Leasing Comps.
Other Demand and Supply Analyses: Economic Base Analysis, Projecting Future Economic Activity, Absorption Analysis, etc.
– What does the data support? Demand vs Supply in Balance, Under, Over? Explain Why?