Please answer the following discussion questions after reading the article:
1. According to the author, how has the way consumers engage with brands changed?
2. What is the funnel metaphor?
3. Describe the stages in the customer decision journey.
4. According to the authors, how has the customer decision journey changed today?
5. What problems did the TV manufacturer described by the authors face and what steps did it take to fix it?
6. What, according to the author, are the new roles in marketing?
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